'Inspire the Next' means 'to breathe life into the coming age'. Hitachi intends to be the catalyst for a changing society. As society changes, so will Hitachi. That is expressed in this single phrase. It may perplex some readers that "Next" is used as noun, a choice that was made to keep the statement concise.
However, the statement embodies Hitachi's strong desire to be the driving force behind the transformation of many aspects of the future.
Numerous words come to mind that could follow 'the Next' including 'age', 'society', 'system', or 'solution', communicating Hitachi's intention, as stated in its brand platform, 'to create richer lives and a better society'. Consideration was also diligently paid to relaying Hitachi's firm determination in logo design.
The "x" in Next branches out to the upper right, symbolizing Hitachi's resolve to
consistently take the lead in the times ahead and usher in the new era. The use of the color red symbolizes the burning conviction and passion of all of those who work under the Hitachi corporate brand.