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'Inspire the Next' means 'to breathe life into the coming age'. As the future opens up endless possibilities, society will develop increasingly demanding needs. This is precisely why Hitachi is constantly innovating new solutions, to stay ahead of the evolving future and to create richer lives and a better society.
The "x" in "Next" is seen to be reaching up ahead, with the 'reach' being shown in red. This symbolises the burning desire of all individuals within Hitachi, to remain in the lead while ushering in the new era. Whether it is for the next age, society, generation or world, Hitachi will be there to inspire.